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Yes. The host voices and performances are generated with our Creative Intelligence technology and generative audio models. People do the rest: the editorial choices, the creative direction and a review of every episode before delivery. We also agree with you how the show describes its hosts to listeners.

No studio, no presenter's diary, no re-recording. Your hosts are always available and always consistent. Changing the delivery, restructuring an episode or producing a second edition for another audience is a production change, not a new session. That makes Podrunner particularly suited to recurring briefings, researched conversations and shows that serve several customer groups.

Because a tool gives you audio, not a show. Someone still has to decide who it is for, which topics deserve an episode, what the evidence supports, how the hosts should sound and whether this week's episode is good enough to publish. We take responsibility for the whole show: what it covers, how the story is built, how it sounds and whether it meets your standards. You get a show, not a file.

NotebookLM can turn your sources into an AI-hosted Audio Overview, with options for the format, language, length and focus. It is useful when you want to listen to or share an explanation of your material.

Podrunner is a managed show built around your audience and a business objective. We develop the concept and hosts for your brand, research beyond the initial brief, write and fact-check each episode, direct the performances, and handle production and publishing. Human editors review every episode, and you approve it before publication.

The difference is not simply generating audio with standard AI hosts. We custom-design the voices, host personalities and performance direction around your brand, rather than relying on a preset sound. Then we take responsibility for a recognisable show, episode after episode.

Less than you expect. You share your objectives, brand context and the material we should draw on, then give feedback and approvals at the stages we set together. We bring the proposals and handle research, scripting, production, revisions and publishing. Specialist or regulated subjects need more time from your experts, and we build that into the schedule.

No. Your own material gives the show an original foundation and your existing channels help it find its first listeners, but neither is required. If you are starting from zero we build the editorial and distribution plan for exactly that, and we are honest that an audience takes sustained work to grow.

We work from your approved material and credible sources, check factual claims against them and flag uncertainty rather than smooth it over. Before production we agree your editorial boundaries, sensitive topics and review stages. Where expert or compliance sign-off is needed, it sits in the workflow before anything is published. How your material is handled is set out in your agreement.

Yes. Public distribution, delivery through your own customer channels, or both. Access controls, hosting and any integration are set up as part of the launch.

We build the distribution plan, publish on schedule and supply the material your channels need, and we agree upfront who handles each promotional activity. We track every signal available and recommend what to change. We will not promise a number: growth depends on the show, its distribution and everything else your audience experiences from you.

Your agreement sets it out in writing: ownership of the finished episodes, control of the publishing accounts, usage rights for the voices and other assets, and what happens if the engagement ends.